Sales Engineer at Divcon Controls – Irving, Texas

About Us:

Headquartered in Dallas, Texas, Divcon delivers fully integrated automation solutions nationwide that optimize performance, energy efficiency, and reliability across HVAC, lighting, power monitoring, and mission-critical systems. Leveraging advanced technologies - including Allen-Bradley PLCs, Ignition SCADA, and Delta DDC systems - we combine deep technical expertise with field-tested execution to deliver precise, scalable, and high-performance solutions.

About the role:

The Sales Engineer is the technical conscience of Divcon’s sales process—the person who ensures that what we propose to clients is consistent with what we can actually build, deliver, and support.

This role sits at the intersection of Sales, Engineering, Operations, and Legal. You will work alongside Account Executives during the pre-sales cycle to understand client requirements, design technically sound solutions, and translate complex automation capabilities into clear, compelling proposals. But your job doesn’t stop at winning the deal—you are responsible for validating that the scope, pricing, and technical assumptions embedded in every proposal align with Divcon’s actual capabilities, resource availability, and margin requirements.

You will liaise cross-functionally with Operations to confirm delivery feasibility, with Engineering to validate system architecture and integration approaches, with Legal to flag non-standard terms or scope risks, and with Finance to pressure-test deal economics. When a gap exists between what a client wants and what Divcon can deliver, you are the person who identifies it before it becomes a project problem.

This is a high-impact, technically demanding role for someone who is equally comfortable in a client-facing presentation as they are in a technical design review. You need to be credible with engineers, persuasive with clients, and disciplined enough to say “no” when a deal doesn’t make technical or commercial sense.

Key Responsibilities:

Solution Design & Technical Scoping

• Partner with Account Executives to understand client requirements, site conditions, and performance expectations for prospective automation projects

• Design and scope technical solutions using Divcon’s platform capabilities—including Allen-Bradley PLCs, Ignition SCADA, Delta DDC, power monitoring, and BMS/EPMS integration—ensuring each proposal is technically sound and deliverable

• Develop scope-of-work documentation, system architecture diagrams, and technical narratives for inclusion in proposals and RFP responses

• Identify technical risks, integration complexities, and scope gaps early in the sales cycle and recommend mitigation strategies before proposals are finalized

• Establish and maintain a library of standard solution architectures and reference designs that can be adapted across project types to accelerate proposal development

Cross-Functional Validation & Feasibility

• Coordinate with Operations to validate resource availability, project timelines, and delivery capacity before committing scope to a client

• Engage Engineering to confirm system architecture, integration approaches, and any custom development requirements are realistic and within Divcon’s capabilities

• Work with Legal to identify non-standard contract terms, warranty commitments, or scope provisions that create execution risk, and recommend alternative language where appropriate

• Collaborate with Finance to validate deal economics, margin assumptions, and pricing structures, ensuring proposals meet profitability thresholds

• Serve as the internal checkpoint that prevents Divcon from overcommitting—flagging deals where scope, timeline, or pricing assumptions do not align with delivery reality

Client Engagement & Technical Presentations

• Lead technical presentations, product demonstrations, and solution walkthroughs for prospective clients alongside Account Executives

• Serve as the primary technical resource during client discovery sessions, translating client needs into Divcon capabilities and identifying where custom solutions are required

• Address client technical questions and objections during the sales cycle with credibility and clarity, building confidence in Divcon’s ability to deliver

• Participate in site visits, pre-bid meetings, and technical reviews to gather firsthand information that informs accurate scoping and solution design

Proposal Development & RFP Response

• Own the technical content of proposals and RFP responses, ensuring accuracy, completeness, and consistency with Divcon’s capabilities and delivery model

• Coordinate input from Engineering, Operations, Legal, and Finance to assemble comprehensive proposal packages within client-driven timelines

• Develop competitive differentiation narratives that highlight Divcon’s technical strengths, integration expertise, and execution track record

• Maintain proposal templates, technical boilerplate, and case study content to improve proposal quality and turnaround time

Post-Sale Handoff & Technical Continuity

• Participate in project kickoff meetings to ensure a clean handoff of technical scope, assumptions, and client expectations from Sales to the delivery team

• Serve as a technical escalation resource during early project phases when scope questions or technical ambiguities arise that trace back to the sales cycle

• Capture lessons learned from project delivery and feed them back into the sales process to improve future scoping accuracy and proposal quality

• Provide ongoing technical support to Account Managers for installed-base accounts, helping identify modernization, expansion, and optimization opportunities

Qualifications:

• 5+ years of experience in sales engineering, pre-sales, technical consulting, or solutions architecture in the automation, controls, BMS/EPMS, or mission-critical infrastructure space

• Strong technical foundation in building automation systems, industrial controls, SCADA, PLC programming, or related disciplines

• Demonstrated ability to design and scope technical solutions and translate them into client-facing proposals

• Experience working cross-functionally with Engineering, Operations, Legal, and Finance in a project-based business

• Excellent communication and presentation skills—able to explain complex technical concepts to both technical and non-technical audiences

• Strong analytical and problem-solving skills with a detail-oriented approach to scoping and estimation

• Proficiency with CRM tools (HubSpot or similar), proposal development tools, and technical documentation platforms

Experience:

• Bachelor’s degree in Engineering, Computer Science, Construction Management, or a related technical discipline

• Direct experience with Allen-Bradley PLCs, Ignition SCADA, Delta DDC systems, or comparable automation platforms

• Background in construction, data center, healthcare, or other mission-critical environments

• Experience with value engineering, design-build delivery models, or commissioning processes

• Familiarity with contract structures, scope-of-work drafting, and the commercial terms that impact project delivery

What Success Looks Like:

• Every proposal that leaves Divcon is technically sound, commercially viable, and deliverable—no surprises after contract execution

• Cross-functional teams trust the Sales Engineer’s scoping and validation process, reducing rework and scope disputes during delivery

• Clients view Divcon as a technically credible partner who understands their systems and can articulate solutions clearly

• Proposal turnaround time decreases through standardized solution architectures and reusable technical content

• Deal win rates improve because proposals are better differentiated, more accurate, and aligned with what Divcon does best