CAE Sales Engineer (Eplan) at Rittal LLC – Farmington Hills, Michigan

Role:
As an Eplan - CAE Sales Engineer, you will serve as the crucial technical engine of the sales organization, leveraging both technical and creative skills to partner directly with Account Managers to win new business and expand existing accounts. In this dynamic, pre-sales focused role, you will act as a true "trusted advisor," moving beyond pure engineering to uncover customer business challenges and demonstrate measurable value. By leading strategic discoveries, compelling demonstrations, and Proof of Concepts (POCs), you will position Eplan as the premier industry solution and ensure prospects confidently invest in our platform before seamlessly transitioning them into the implementation team.

Compensation Range: 115,000 - 135,000 - 156,000 + Variable Bonus

Primary Responsibilities:

• Partner strategically with Account Managers throughout the customer journey to lead technical discoveries and demonstrations that identify value propositions that lead to closing new logo and expansion opportunities.
• Lead deep-dive discovery sessions to understand prospect workflows, identify technical operational improvements, and map business challenges to high-value Eplan solutions.
• Design and deliver highly tailored, value-based product demonstrations and Proof of Concepts (POCs) that focus on ROI and business outcomes rather than simple feature walkthroughs.
• Serve as the pre-sales “trusted advisor” and industry expert, handling technical objections and building confidence with both engineering teams and executive stakeholders.
• Present at trade shows, webinars, and local markets to increase brand awareness, highlight Eplan’s capabilities, and generate sales pipeline.

Qualifications:

• 3–5+ years of experience in a technical presale role, solutions consulting, or sales engineering role within the B2B software space (preferably CAD, ECAD, PLM, or industrial automation).
• OR 5–8+ years of direct industry experience in electrical design/engineering, with a demonstrated aptitude towards a customer-facing, technical sales role.
• Bachelor’s degree in Electrical Engineering, Computer Science, or a related technical field (or equivalent professional experience).
• Domain Knowledge: Hands-on experience with ECAD/CAE software (such as Eplan, AutoCAD Electrical, SolidWorks Electrical, etc.) for electrical panel or substation design is highly preferred.
• Value Selling: Proven ability to lead deep-dive discovery sessions, uncover business challenges, and deliver compelling, ROI-focused software demonstrations to both technical users and C-level executives.
• Technical Ecosystem: Solid understanding of enterprise software environments, including how engineering tools integrate with broader business systems (e.g., PLM, ERP, PDM).
• Soft Skills: Outstanding presentation, storytelling, and relationship-building skills, with a collaborative mindset for working alongside Account Managers and regional sales teams.

Additional Information:
We will not sponsor applicants for work visas. Applicants must be authorized to work on an unrestricted basis. Must reside within the US and be willing to travel approximately 50%.

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If you require reasonable accommodation for any part of the application or hiring process due to a disability, you may contact the company’s Human Resources Department at (937) 399-0500.

This option is reserved for individuals who require accommodation due to a disability.

Rittal LLC and Eplan are proud to be an affirmative action/equal opportunity employer. EEO, including Disability/Vets.