JobTarget Logo

Account Executive, Red Thread PR at BROWNSTEIN GROUP INC. – PHILADELPHIA, Pennsylvania

BROWNSTEIN GROUP INC.
PHILADELPHIA, Pennsylvania, 19102, United States
Posted on
Updated on
Job Function:Sales

Explore Related Opportunities

About This Position


CompanyDescription

Who isRed Thread PR?

In a world of distrust and click bait, Red Thread PR delivers sustainedrelevance and authenticity to build credibility, influence perceptions andbehaviors, and develop meaningful connections. An independent specialty PRagency, our roots date back to 1964 when Berny Brownstein founded BrownsteinGroup with a vision to bring a fresh perspective to the Philadelphiaadvertising scene. The legacy continues to evolve, expand, and anticipateclients' ever-changing needs through Brownstein Group's network of nimbleagencies, including PR specialty shop Red Thread PR.

JobDescription

Red Thread PR is seeking a PR Account Executive to join our growing team. We are looking foran independent, self-starter who excels in consumer and corporatecommunications, earned media and written communications and account management.They must have 3-4 years' PR agency experience with a keen focus on supporting corporatecommunications, executive communications and media relations across both B-to-Band Consumer brands. Candidates must be based in the Philadelphia area and able to work in person at our Center City office one day per week.

Secret sauce we need:

· client experience across key segments: Consumer,retail, banking, health-tech

· thrives in fast-pace client environment

· extremely organized, detail-oriented

· polished and sophisticated writing tone that canflex for writing for a variety of corporate audiences

· knack for consumer PR and activations

· confident speaking presence

· passion for making complex topics simple

· proven account and project management skills

· an impactful portfolio of national earned mediaheadlines

· experience supporting senior leaders and executingacross multiple workstreams

· enjoy working across 4-5 clients at a time

· experience developing internal and externalcommunications

· experience planning and executing paid/owned/earned/sharedprograms

MoreSpecial Sauce Required to Succeed Here:

  • A positive mindset that sees challenges as opportunities; you are a problem solver!
  • A disciplined communicator who is always looking to take it to the next level
  • A motivated professional with a bold vision; you are not waiting to be told the next step
  • A person with charisma on zoom and confidence in the real room; you have a POV to share
  • Strategic account leader who can effectively communicate to any audience
  • · Insatiablecuriosity about what drives consumer behavior

    · Greatinterpersonal skills – relationship building

    · Skillfulwriter who can write 200 words or 2,000 words on tough topics

    · Fluentin maximizing on paid/owned/earned opportunities

    · Obsessedwith culture – current trends, and where culture is heading

    · Theability to peel back the layers and go deep – critical thinking at its finest

    · Creativewriting and effective presentation skills with the ability to connect with theaudience

    · Influentialcommunication skills across the board

    · Excellentorganizational and project management skills

    · Teamplayer and nurturer of healthy workplace culture

    · Aself-starter who has an entrepreneurial spirit, endless career ambition, and isresourceful

    · Allaround positive attitude and person who thrives in fast action environment

    · Arange of previous work and experiences that demonstrate bold, brave, andbrilliant thinking and execution

    · Someonewho loves media and public relations (REALLY loves it!)

    RoleResponsibilities:

  • Support the team in day-to-day responsibilities of 4-5 accounts
  • Provide thoughtful, forward-thinking communications counsel to the client and account team
  • Actively communicate with clients and account team daily; proactively address opportunities and challenges
  • Partner with the account team to manage fast-moving projects and timelines
  • Participate in client calls with team as well as independently and directly with client team
  • Provide strategic input, analysis and feedback on client calls in addition to providing updates
  • Support strategic plans that reflect the client's goals and objectives and demonstrate modern tactics reflective of the brand
  • Support communications for internal and external stakeholders
  • Regularly audit clients' existing internal and external communications platforms and content; provide strategic recommendations to optimize content and channels
  • Proactively search for story opportunities and proactively pitch and place stories in national, regional and trade media.
  • Monitor media daily and identify topics of interest to the team and clients.
  • Conduct media outreach against strategic plan, focusing on high value media targets; build and maintain personal network of meaningful media relationships.
  • Brief clients on anticipated topics and themes of interviews and appearances and prepare interview briefing materials and talking points.
  • Create press materials including news releases, toolkits, media advisories, fact sheets, newsletters, byline articles, case studies, speeches that reflect the client's brand and key messages.
  • Coordinate award submissions and speaking opportunities.
  • Deliver executional excellence across all PR tactics, including but not limited to: regional and national media relations, event planning and management, community relations, content development, internal comms, message development, speaking engagements, other outreach.
  • Manage timelines and deliverables for assigned workstreams.
  • Manage reporting and merchandising of client work, communicate results to clients regularly.
  • Keep abreast of PR industry trends, best practices, new media and evolving technologies and tactics, and educating the account team.
  • Stay current and gain proficiency on new software platforms that impact the practice of PR.
  • Stay current and add to personal understanding of issues, processes, terms, products, and regulations specific to client's industry. Master complex issues that impact client business and industry.
  • Qualifications:

    · 3-4years of experience in public relations role – agency or inhouse/client-side PRexperience

    · Anundergraduate degree in communications, public relations, journalism or similarmajor

    · Demonstratedcorporate communications expertise

    · Demonstratedexpertise across:

    o Mediarelations

    o Communityrelations

    o Internaland external communications

    · Demonstrated media relations expertise featuringb-to-b and b-to-c clients

    · Experienceworking with insurance, healthcare, and/or building trades

  • Experience planning and executing PESO communications plans
  • · Experience working on an integrated agency teamor association-related experience is a plus

    · Experience collaborating closely with client teamis a plus

    · Proficiency in Microsoft Office suite and mediamonitoring tools such as MuckRack, Sprout, Brandwatch, Meltwater

    Benefits:

    To complement asalary that will make you smile, Brownstein offers the following competitivebenefits:

    · An opportunity to collaborate andcreate with some of the smartest, coolest, and most interesting people in theindustry

    · Frequent professional developmentopportunities

    · A competitive salary

    · Health benefits

    · Wellness programs

    · 401K plus matching program

    · Unlimited PTO

    Brownsteinis committed to cultivating a culture of inclusion and authenticity.

    Thesum of our collective individual life experiences, uniqueness, knowledge,creativity, self-expression, and talent that our employees bring to their workrepresents not only a major part of our culture, but our work and Brownstein'ssuccess as well.

    Brownsteinis an equal opportunity employer. When bringing people into our team, wewelcome the unique perspectives they bring related to their experience,culture, education, ethnicity, race, sex, gender identity and expression,nation of origin, age, languages spoken, veteran's status, color, religion,ableness, sexual orientation, and beliefs. We believe in the strength of ourpeople and the power in diversity.

    We'realways working on being more inclusive and there will always be more work todo, so please come and join us.

    Job Location

    PHILADELPHIA, Pennsylvania, 19102, United States
    Loading interactive map for PHILADELPHIA, Pennsylvania, 19102, United States

    Job Location

    This job is located in the PHILADELPHIA, Pennsylvania, 19102, United States region.

    Frequently asked questions about this position

    Latest Job Openings in Pennsylvania

    Bid Proposal Analyst

    B. BRAUN MEDICAL (US) INC
    Allentown, PA

    Craftsperson - Mold Cleaner Apprentice

    B. Braun US Device Manufacturing LLC
    Allentown, PA

    Cemetery Grounds Foreman

    Life Remembered
    Greensburg, PA

    Personal Banking Advisor (Tyrone, PA)

    Reliance Savings Bank
    Tyrone, PA

    Apply For This Position