Health Activation Specialist I at GH Advertising, Inc. – Pittsburgh, Pennsylvania

Get closer to your agency.

We are collaborators and communicators who build brands and partnerships. Balancing a big agency mindset with the intimacy of a smaller firm, we prioritize long-term results while fostering a creative environment where good people thrive. While we take pride in our work, our greatest accomplishment is our ability to attract and retain talented and friendly individuals, shaping our reputation as an inclusive and supportive workplace. As one of Pittsburgh’s most awarded agencies, we remain committed to excellence, driven by our status as an employee-owned and operated business.

Get closer to your role.

GH Advertising has a unique position working exclusively with our client, UPMC. The Health Activation Specialist I is a strategy marketing role that supports UPMC’s mission of delivering life-changing medicine by helping members and patients engage in their health journeys. This role contributes to campaigns and outreach initiatives that improve access to preventive care, support condition management, and enhance overall patient and member experience. By assisting with digital engagement and campaign execution, the Specialist I ensures individuals feel supported, informed, and motivated to take action on their health. This is a hybrid role located in downtown Pittsburgh at the UPMC Corporate Headquarters.

Get closer to your responsibilities.

• Draft campaign briefs, coordinate timelines, and partner with creative and channel teams to deliver accurate, empathetic, and compliant communications
• Monitor campaign performance, track KPIs, and prepare reports focused on member/patient satisfaction and engagement outcomes
• Assist in executing multichannel campaigns (email, SMS, outbound calls, mail, social media) that reflect UPMC’s mission and patient-centered values
• Support onboarding and education initiatives for digital tools (apps, portals, telehealth, wearables) to improve patient and member experience
• Contribute to initiatives promoting and supporting preventive care, chronic condition management, and overall wellness
• Draft copy for use across a variety of communication vehicles for diverse audiences including internal stakeholders, academics, entrepreneurs, physicians, and software engineers
• Support and maintain department communications calendar, including execution and review cycles, channel interaction, etc.
• Ensure campaigns are inclusive, culturally appropriate, and compliant with regulatory and privacy requirements
• Research and stay apprised of advancements in digital health tool industry best practices

Experience, skills, knowledge.

• Bachelor’s degree in Marketing, Communications, Public Health, or related field
• 0–1 years of marketing, communications, or healthcare experience (internships acceptable)
• Strong written, organizational and communication skills
• Familiarity with digital marketing tools and analytics a plus
• Demonstrated service-oriented behavior in cross-functional collaborative interactions with clients and co-workers
• Performs in accordance with system-wide competencies/behaviors
• Performs other duties as assigned