Growth Marketing Manager | Scaled Advertising for Healthcare at Wesley Group – Franklin, Tennessee
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About This Position
Growth Marketing Manager
Franklin, TN • Full-Time | Reports To: Paid Media Director | Hybrid
This Ad Is for a Specific Person
You’ve scaled paid advertising for a local healthcare company. Not consulted on it. Not managed a team that did it.
You were the one in the ad account.
Writing the copy, building the audiences, reading the data, and making the decisions that put patients on the schedule.
If that’s you, this might be exactly what you’ve been looking for.
Here’s What We’ve Built
Medical House Calls is a luxury in-home medical company. We bring IV therapy, urgent care, medical weight loss, primary care, and a growing lineup of services directly to patients’ homes. No waiting rooms. No long drives. No compromises on the experience. We show up at your door, we deliver premium care, and patients love it.
The clinical model is proven. The operations are solid. The patient experience is best-in-class. Multiple revenue-generating service lines are already live with more products on the roadmap. And we’re expanding into new markets, starting with Birmingham, AL, with aggressive growth plans behind it.
Here’s what’s missing: a marketer who can fill the schedule.
Not someone to “build awareness.” Not someone to “increase engagement.” A marketer who wakes up every day thinking about one thing: how do I put more patients on the schedule this week than I did last week?
What You Walk Into
We’ve seen the job postings. “We need a marketing unicorn who can do everything, alone, with no budget, and report to someone who doesn’t understand marketing.”
That’s not this.
- A team who speaks your language. CPA, ROAS, conversion rates, test velocity. You won’t have to explain why you need to spend money to make money.
- A marketing team that supports you. You’re not doing this alone. The infrastructure is in place for you to move fast.
- Real budget to deploy. We don’t expect miracles from pennies. We invest in what works and we expect you to show us the return.
- A service patients genuinely love. The product isn’t the problem. Getting it in front of the right people is the opportunity.
- New markets ready to launch. Birmingham is first. More are coming. You’ll build from the ground up and create a repeatable recipe.
What You’ll Actually Do
Run All Paid Advertising
- Own every campaign across Meta, Google Search, Google Local Services Ads, and more.
- Set a weekly new-patient target. Track it. Report on it. Be accountable for it.
- Manage the budget with discipline—scale what’s performing, reallocate from what isn’t.
- Test constantly: creative, copy, hooks, audiences, offers, landing pages. That’s where the leverage is and you know it.
- Build landing pages that produce booked visits, not just traffic.
Write All the Copy
- Every ad, every email, every landing page, every postcard, every social post.
- Develop messaging for different audiences and markets and know which angles work where.
- Concept creative direction (static, video, UGC-style). You don’t have to design it, but you have to know what will perform and why.
Build the Email Engine
- Welcome sequences, reactivation campaigns, referral asks, appointment follow-ups, provider intros, seasonal content.
- Segment and personalize by stage, location, and behavior.
- Own the email KPIs and improve them month over month.
Create and Manage Referral Channels
- Build a referral program that turns patients and local partners into a predictable source of new business.
- Develop relationships with complementary healthcare organizations, community groups, and local businesses.
- Track every source. Optimize the incentives. Keep the pipeline active.
Launch New Markets
- Own the go-to-market playbook for each new location.
- Geo-targeted ads, local SEO, Google Business Profile, direct mail, community outreach—the full playbook.
- Adapt strategy to each market’s demographics, competition, and local referral landscape.
Report on Everything
- Build and maintain a live dashboard leadership can check at any time.
- Weekly reporting: new patients by channel, CPA, email performance, referral volume, ROI.
- Data drives every decision. No exceptions.
What We Require
- 3–7+ years of hands-on growth marketing experience scaling a local or regional healthcare business (primary care, urgent care, dental, home health, IV therapy, med spa, chiropractic, or similar).
- You’ve personally managed five- and six-figure monthly ad budgets on Meta and Google.
- You’re a direct-response copywriter. Ads, emails, landing pages—you write them, they convert, and you have the results to show for it.
- Proficient with a CRM/email platform (ActiveCampaign, HubSpot, Mailchimp, Klaviyo, or comparable).
- You live in Meta Ads Manager, Google Ads, and Google Analytics daily.
- You’re data-fluent. CPA, ROAS, conversion rates, and attribution are your decision-making tools.
Perks & Benefits of Working with Wesley
Wesley was named a Great Place to Work® with 94% of employees saying it’s a great place to work. Medical House Calls earned a 2024 Gold Stevie Award for Employer of the Year, was named a 2025 USA TODAY Top Workplace, and recognized as a Top Workplace by The Tennessean.
Health & Wellness
- Comprehensive Medical Insurance
- Dental Insurance
- Vision Insurance
Financial
- 401(k) with Company Match
- Competitive Salary
Culture & Growth
- Great Company Culture — Backed by Awards, Not Just Words
- Part of a Growing, Inc. 5000-Ranked Company with 300+ Employees Nationwide
- Supportive Senior Leadership That’s Approachable and Invested in Your Success
- Professional Development and Opportunities to Grow with the Company
- Community Involvement — Wesley Actively Supports Local Charities and Events
The Work Itself
- Real Marketing Budget — You Won’t Be Asked to Do More with Nothing
- A Marketing Team Already in Place to Support You
- Ground-Floor Opportunity to Launch New Markets and Build Something Meaningful
- A Product Patients Genuinely Love — 700+ Five-Star Google Reviews and 50,000+ House Calls Completed
“Do All The Good You Can.”
Wesley | Franklin, TN | wesley.com
Hybrid | Full-Time | Franklin, TN
In-Office (3 days/week): Monday – Wednesday, 9:00 AM – 5:00 PM
Remote (2 days/week): Thursday – Friday, 9:00 AM – 5:00 PM
About Wesley Group
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Wesley.com
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Job Location
Job Location
This job is located in the Franklin, Tennessee, 37067, United States region.