Communications & Digital Media Specialist at Partnership for Children of Cumberland County – Fayetteville, North Carolina

Reports To

The Communications & Digital Media Specialist will report to the Community Engagement Administrator.

Classification and Hiring Range

Regular Full-time // Exempt // $37,834-$42,563

Job Overview

The Communications & Digital Media Specialist is responsible for crafting and managing the organization’s internal and external communications across a variety of platforms and audiences. This includes developing compelling written and visual content, managing digital channels (e.g., website, social media, email), and supporting traditional communications such as flyers, press releases, and printed materials. The role is essential to telling the story of the Partnership for Children of Cumberland County (PFC) in a way that builds engagement, strengthens community relationships, fosters trust in supported programs and services, and advances fund development goals.

To be successful as a Communications & Digital Media Specialist, candidates will need to have excellent project management skills and be proficient with graphic design software such as Adobe Photoshop and Illustrator. The ideal candidate is a strong storyteller with editing skills, graphic design skills, digital fluency, and a keen eye for detail. Experience in nonprofit or mission-driven communications is highly desirable.

Job Responsibilities

• Maintain and regularly update the organization’s website, ensuring content is accurate, accessible, and aligned with organizational goals.
• Track and report web traffic and engagement metrics using analytics tools (e.g. Google Analytics, SEO plug-ins).
• Plan, create, and schedule posts across all social media platforms (e.g. Facebook, Instagram, X, LinkedIn).
• Design and implement digital campaigns to support fundraising, program outreach, and volunteer recruitment.
• Develop and manage a content calendar aligned with program cycles, events, and strategic priorities.
• Monitor social engagement, respond to messages/comments, and track metrics.
• Create compelling visual and written content, including graphics, newsletters, press releases, videos, and blog posts.
• Ensure brand and style consistency across all platforms and materials.
• Assist with maintaining data within the organization’s CRM system (Salesforce), ensuring accuracy and completeness of contact records.
• Coordinate print production with external vendors as needed.
• Collaborate with program staff to promote services, events, and success stories.
• Work closely with the Community Engagement Administrator to align content with development goals.
• Provide communications support for internal staff initiatives (e.g. staff events).
• Assist with events and media relations and maintain press/media contact lists.

Disclaimer

Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. PFC is an equal opportunity employer and values diversity. We are an inclusive organization and actively promote equality of opportunity for all with the right mix of talent, skills and potential.

About Partnership for Children

We are an established, family-focused, and child-centered non-profit serving Fayetteville, NC, and surrounding counties. We offer our employees a wide range of core and family-focused benefits like health, vision and dental, flexible schedules, paid child involvement leave, and parental leave.

We have received numerous awards and recognition for the great care we take in improving outcomes for young children and their families. Most recently, we were voted Best Non-Profit for several consecutive years by the Fayetteville Observer’s Readers’ Choice Awards

Job Requirements

• Associate's degree in Communications, Marketing, Digital Media, or related field.
• A minimum of five (5) years of experience managing websites, social media, and/or marketing in a professional setting; can substitute additional experience for education.
• Demonstrated proficiency with website CMS (e.g. WordPress, Squarespace)
• Proficiency with social media management tools (e.g. Meta Business Suite, Buffer, Hootsuite)
• Proficiency with graphic design tools (e.g. Canva, Adobe Creative Suite)
• Proficiency with mail marketing platforms (e.g. Mailchimp, Constant Contact)
• Excellent writing, editing, and visual communication skills.
• Ability to work independently, manage multiple deadlines, and adapt quickly.
• Familiarity with accessibility best practices and inclusive communication.
• Basic photography and video editing skills.
• Experience working with nonprofits or mission-driven initiatives preferred.
• Experience using CRM systems (e.g., Salesforce) for communications, segmentation, and reporting.
• Occasional weeknight and weekend availability for events.
• Valid driver’s license and personal auto insurance for occasional business travel.