About Us:

Redbarn Pet Products was co-founded in 1996 by lifelong friends Jeff Baikie and Howie Bloxam, who met as 12-year-olds on a hockey rink in Canada. Inspired by a shared passion for wholesome, high-quality dog food, they built a company that has grown to a family of 500 members, offering over 200 foods, treats, and chews. As a family-owned business for over 25 years, Redbarn’s culture is rooted in the belief that they are more than just a team—they are a family.

Job Summary:

We are seeking a creative, trend-savvy TikTok Content Creator to join our social media team. In this role, you will lead TikTok content strategy, drive brand storytelling, and develop high-impact short-form videos that engage audiences and support business goals. The ideal candidate blends creativity with data-driven decision-making, experiments with emerging trends, and ensures all content aligns with brand voice and marketing objectives. This role balances strategic planning with selective hands-on content creation to maximize reach, engagement, and campaign performance.

What You’ll Do

• Own and lead TikTok content strategy, including defining creative direction, content pillars, and storytelling frameworks aligned with brand and business objectives.
• Analyze performance data, platform trends, and audience insights to inform strategy and guide content decisions.
• Develop and execute a data-driven content roadmap, including testing strategies, campaign concepts, and growth initiatives.
• Lead full-cycle content production, focusing on high-impact content that supports strategic goals (concepting, direction, and selective hands-on creation).
• Drive performance optimization through structured testing (formats, hooks, CTAs) and translate insights into scalable content strategies.
• Partner with marketing, paid media, and creative teams to align organic and paid content strategies and maximize campaign performance.
• Oversee the development of paid media creative, ensuring content is aligned with funnel strategy and conversion objectives.
• Establish and manage content workflows, asset systems, and approval processes to support efficient cross-functional execution.
• Stay ahead of emerging trends, formats, and platform changes; proactively introduce new ideas to drive growth and engagement.

What Success Looks Like

• Measurable growth in reach, engagement, and share of voice.
• Consistent improvement in content performance above baseline.
• Strong alignment between content strategy and business outcomes (traffic, conversion, brand lift).
• Scalable, repeatable content frameworks that drive sustained growth.

What You Bring

• 1–3 years of experience creating TikTok content (brand or agency preferred).
• Deep understanding of TikTok trends, algorithm, and content best practices.
• Strong on-camera presence and storytelling skills.
• Proficiency in mobile editing tools (CapCut, TikTok, etc.).
• Ability to manage multiple projects and brand voices simultaneously.
• Comfort working with dogs and cats on set.
• Strong organizational skills and attention to detail.

Nice to Have

• Experience with TikTok Shop or affiliate content.
• Familiarity with analytics tools and performance tracking.
• Background in UGC sourcing or creator partnerships.
• Basic design or motion graphics skills.

What We Bring

• Medical, Dental, and Vision Insurance – comprehensive coverage for you and your family
• 401(k) with Company Match – plan for your future while we invest in you
• Flexible and Health Spending Accounts – support for healthcare and wellness needs
• Voluntary Benefits – additional options to meet your personal needs
• Pet Insurance – because we love pets as much as you do
• Life and Accidental Death & Dismemberment (AD&D) Insurance – peace of mind for you and your loved ones
• Paid Holidays, Vacation, and Sick Leave – time to recharge and care for yourself
• Employee Pet Food Discounts – perks for your furry family members
• Complimentary Office Snacks – fuel your creativity while at work
• Hybrid Work Schedule – 3 days in the office, 2 days remote for flexibility

If you love pets and know how to create scroll-stopping TikTok content, we’d love to hear from you.

Redbarn® Pet Products is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

Redbarn® Pet Products, complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, please contact Human Resources at (562) 495-7315.

CPRA Notice. If you are a California resident, and would like to learn more about what categories of personal information we collect when you apply for this job, and how we may use that information, please read our CPRA Job Applicant Notice at Collection by copy and pasting the below link into your browser).

https://redbarninc-my.sharepoint.com/:b:/p/czamora/EQm8AE0J_pVHntdaRGJ-XpEB0hcBOOujGlKgb2EbUs2nvA?e=AeJXBj

Redbarn® Pet Products does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Redbarn property and therefore, Redbarn® Pet Products will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Redbarn® Pet Products request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully executed agreement with Redbarn® Pet Products must be in place and current.