About Softline Solutions

Softline Solutions is a full-service digital marketing agency based in Southern California that helps businesses grow online by increasing visibility, generating leads, and boosting sales. They build tailored, data-driven campaigns across key digital channels and manage everything from strategy to execution and reporting. The goal is measurable growth, not buzzwords.

About the role

We’re looking for a Creative Director, UX/UI to lead a talented group of designers in shaping the end-to-end digital experience across multiple owned brands with accountability across product, ecommerce and lead generation properties. This role owns the full UX/UI discipline from design system governance to conversion optimization and leads a team of designers organized across four specialized pods: Lead Gen, Ecommerce, Product Experience, and Design Systems. Working directly with product, marketing, and development agencies, this CD will translate business goals into intuitive, user-centered digital experiences that drive measurable performance outcomes.

What you'll do

• Lead and manage a team of UX/UI designers across Lead Gen, Ecommerce, Product Experience, and Design Systems sub-teams designing intuitive, responsive interfaces for web and mobile across Brio, Closet World and Closet by Design’s ecommerce and lead generation funnels.
• Own UX flows from discovery through delivery including wireframes, user journeys, low/high-fidelity prototypes, and final visual design assets.
• Optimize existing pages and flows to improve conversion rates, lead capture, and overall customer engagement across Closet World and Closets by Design digital properties.
• Collaborate with product managers, marketers, and developers to define requirements, validate hypotheses, and ship high-quality experiences at scale using design systems.
• Use data & analytics, multi-variant testing, and user feedback to inform design decisions and continuously iterate on solutions across all digital pods.
• Maintain and evolve shared design systems, ensuring consistency and speed across all digital touchpoints and brand properties.
• Lead usability testing and user research efforts; synthesize findings into clear, actionable design recommendations for stakeholders.
• Advocate for best-in-class UX practices and accessible, inclusive design across all digital properties including integration of AI toolsets and workflows.

Qualifications

• 10+ years in a design leadership role, preferably within ecommerce, DTC retail, or online consumer products.
• Proven experience designing for high-traffic websites and mobile experiences with measurable performance outcomes ideally on platforms like Webflow, BigCommerce, Framer or Shopify.
• Demonstrated success designing lead generation flows including forms, landing pages, and conversion-optimized experiences.
• Strong portfolio showcasing user-centered design processes from research and ideation through polished delivery for web and mobile.
• Expertise in Figma and modern prototyping tools; solid understanding of UX best practices, responsive design, and front-end constraints.
• Ability to balance business goals with user needs and communicate design decisions clearly to cross-functional stakeholders and executive leadership.
• Comfortable working onsite in a fast-paced, collaborative Agile environment in Glendale, CA.

Nice to Have

• Experience in DTC retail, subscription, or CPG.
• Experience delivering consumer software experiences.
• Deep knowledge of Webflow, Shopify & low-code web design platforms
• Experience in A/B testing, CRO, or performance marketing environments where design decisions are validated against measurable outcomes.
• Interest and passion for integrating AI-assisted toolsets into Figma and web tech workflows.
• Familiarity with analytics platforms such as Google Analytics, Mixpanel, or Hotjar.

• Grow a multi-brand, multi-team UX practice from the ground up.
• Work across fast-moving, established brands in home organizing and water technology.
• Lead measurable impact and create team culture in a fast growing, multi-faceted business.
• Drive & shape how all of our digital experiences evolve and scale.