Role Overview

The Outside Sales Representative builds profitable, long-term customer partnerships through a consultative sales approach. This role is responsible for managing and growing a defined territory, uncovering customer needs, and delivering tailored solutions by leveraging Tessman Seed Company products, services, and industry expertise.

This role is fundamental in growing a new territory. You will be apart of a new team in Milwaukee as we expand Tessman Seed Company into the area. This is a base + uncapped commission role with room to grow!

Key responsibilities include:

• Build and sustain long-term, mutually beneficial customer relationships within an assigned territory
• Meet or exceed sales forecasts and profitability goals through effective territory and account management
• Utilize a consultative selling approach to uncover customer needs and identify growth opportunities
• Develop and execute territory and account plans aligned with customer segmentation and profitability strategies
• Conduct effective, solution-focused sales calls and presentations tailored to customer needs
• Serve as a trusted resource to customers by sharing industry insights, product knowledge, regulations, and market trends
• Collaborate with internal teams, supplier partners, and specialists to deliver comprehensive customer solutions
• Use CRM and sales automation tools to manage accounts, forecasts, quotes, and activity reporting
• Monitor competitive activity and market trends, sharing insights to inform strategy
• Actively pursue new business through focused prospecting and lead follow-up

• 5 + years of experience in outside sales, account management, or consultative selling
• 3 + years of experience in lawn, turn, and horticulture experience required
• Strong interpersonal, communication, and active listening skills
• Ability to manage a territory effectively, including prioritization and time management
• Experience developing customer solutions using product knowledge, financial analysis, and negotiation skills
• Working knowledge of CRM systems and standard business software (e.g., Microsoft Office)
• Understanding of pricing, profitability, and customer segmentation strategies
• Ability to resolve customer issues efficiently while maintaining strong relationships
• Bachelor’s degree preferred or equivalent demonstrated experience
• Willingness to travel within assigned territory and visit customer sites, including environments with potentially hazardous substances

Pay Transparency Tessman Seed Company is committed to fair and transparent compensation practices. Compensation for this role is based on a variety of factors, including but not limited to experience, skills, geographic location, and internal equity. Actual pay may vary and will be discussed during the hiring process. In addition to base compensation, Veseris offers a comprehensive benefits package, which may include medical, dental, vision, retirement savings, paid time off, and other employee programs.